Privacy Policy

Effective Date: 1^st Nov 2024

Najma Al Mashka LLC, a company incorporated under the laws of Dubai, United Arab Emirates (referred to herein as “Najma Al Mashka”, “we”, “our”, or “us”), is committed to protecting your privacy online. This Privacy Policy applies to Baytana, a brand owned and operated by Najma Al Mashka, and its affiliated websites, mobile applications, sub-domains, services, and tools (collectively referred to as the “Participating Platforms”).

This Privacy Policy describes how we collect, store, use, and protect your personal information when you use our Participating Platforms. By accessing or using our websites, mobile applications, or services, you expressly consent to the collection, storage, use, and disclosure of your personal information in accordance with this Privacy Policy and the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (UAE Data Protection Law).

PLEASE READ THIS PRIVACY POLICY CAREFULLY. By accessing or using our Participating Platforms, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy and our Terms of Use. If you do not agree to these terms, please do not access or use our Participating Platforms. For any questions or concerns, please contact us at management@baytana.ae , and we will be happy to assist you.

Your Express Consent to Collection & Use of Information

We collect information when you:

Register an account or update your profile.
Log in, place an order, or communicate with our customer service team.
Shop online, request a catalog, or participate in promotions, contests, or surveys.
Opt-in to receive marketing communications or join our social media platforms.

By using our Participating Platforms, submitting information, purchasing products, or accepting our Terms of Use and Privacy Policy, you grant Najma Al Mashka and Baytana your unconditional consent to collect, retain, use, and disclose your personal information, including but not limited to:

Personal Identification Information Name, email address, phone number, shipping and billing addresses, date of birth, and transaction details.
Technical Information: IP address, browser type, device information, operating system, and browsing behavior.
Demographic and Profile Data: Preferences, interests, and feedback.

We use this information for the following purposes:

To ensure the efficient operation of our Participating Platforms.
To provide information about our products and services.
To develop and offer new products, services, and features.
For accounting, audit, and legal compliance purposes.
For marketing, market research, and analysis.
To send you communications about promotions, services, and facilities offered by Baytana.
To personalize your experience and provide tailored recommendations.
To enhance your shopping experience and offer membership programs, rewards, and exclusive offers.
To protect against fraud, illegal activity, and other risks.
To fulfill other purposes as notified at the time of collection or as required by applicable law.

Data Shared by You

We collect your data in several ways, including when you:

Register for an account or use our services.
Conduct a transaction in-store, online, or via our mobile application.
Participate in surveys, promotions, or contests.
Opt-in to receive marketing communications.
Interact with our customer service team.

Sharing of Data

We do not sell your personal information to third parties. However, we may share your data with:

Affiliates and Group Companies: To provide you with a seamless experience across our brands.
Service Providers: Including payment processors, delivery companies, and IT service providers, who assist us in operating our business.
Legal and Regulatory Authorities: To comply with laws, regulations, or legal processes, including the UAE Data Protection Law.
Business Partners: Such as suppliers and vendors, to fulfill your orders and provide services.
Third Parties in Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner.

We ensure that third parties only access the information necessary to perform their functions and are bound by confidentiality agreements.

Data Collected Automatically

When you visit our Participating Platforms, we automatically collect:

Technical Information: IP address, browser type, device details, and browsing behavior.
Usage Data: Pages visited, time spent on the site, and other analytics to improve our services.

We use cookies and similar technologies to enhance your experience. For more details, see the “Cookies” section below.

Types of Data We Collect

We collect the following categories of data:

Personal Information:Name, contact details, payment information, and transaction history.
General Information:IP address, browsing history, and demographic data.
Transaction Information:Order history, preferences, and feedback.
Loyalty Program Information: Membership details and account activity.

We do not collect sensitive personal data without your explicit consent.

Marketing Opt-In and Opt-Out

When you register with Baytana, you consent to receiving promotional communications. You can opt-out of marketing communications at any time by:

Clicking the “unsubscribe” link in our emails.
Updating your preferences in your account settings.
Contacting us at management@baytana.ae .

We will process your opt-out request within 10 business days.

Protection of Personal Information

We implement robust security measures to protect your data, including:

Secure servers and encryption technologies.
Access controls and regular security audits.
Compliance with the UAE Data Protection Law and other applicable regulations.

While we strive to protect your data, no system is completely secure. We cannot guarantee absolute security but will take all reasonable steps to safeguard your information.

Your Rights Under UAE Law

Under the UAE Data Protection Law, you have the following rights regarding your personal information:

Right to Access: Request a copy of the data we hold about you.
Right to Correction: Request corrections to inaccurate or incomplete data.
Right to Deletion: Request deletion of your data under certain conditions.
Right to Object: Object to the processing of your data for specific purposes.
Right to Withdraw Consent: Withdraw your consent for data processing at any time.

To exercise these rights, contact us at management@baytana.ae . We will respond to your request within 30 days, as required by UAE law.

Cookies

We use cookies to:

Enhance your browsing experience.
Analyze website traffic and user behavior.
Personalize content and advertisements.

You can manage your cookie preferences through your browser settings. By using our Participating Platforms, you consent to our use of cookies.

Single Sign-On

Our Participating Platforms offer a single sign-on (SSO) feature, allowing you to access multiple services with one set of credentials. Your data is stored centrally and shared with affiliated platforms for seamless access.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of our Participating Platforms constitutes acceptance of the revised policy.

Governing Law and Jurisdiction

This Privacy Policy is governed by the laws of the United Arab Emirates, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. Any disputes arising from this policy will be subject to the exclusive jurisdiction of the courts of Dubai.

Contact Us

For questions or concerns about this Privacy Policy, please contact us at:

Email: management@baytana.ae

Phone: 97 150 484 3910

Address: Head Office Royal Palm Business Center 13th Floor Citi Bank Building Umm Hurair 2, Dubai.

By using our Participating Platforms, you acknowledge that you have read, understood, and agreed to this Privacy Policy.